Marketing Analyst


  • Posted 5 years ago
  • Atlanta, Georgia
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Marketing Analyst



LAUNCH Technical Workforce Solutions is seeking a Marketing Analyst for an opportunity in Atlanta, GA.


Job Summary:



The Marketing Analyst will be responsible for providing analysis of Client's marketing efforts. This individual will become a Subject Matter Expert (SME) on marketing data and is expected to have experience with (a) data mining and extracting large set of data using SAS and SQL; (b) measurement and reporting methodologies used to evaluate effectiveness and profitability of marketing initiatives and (c) Salesforce and Adobe Analytics tools to measure online customer purchase behavior and to optimize cross-channel marketing activities including paid search, digital advertising and targeted email.




  • Drive analytic findings and work with marketing managers to understand what KPIs need to be included in reporting. 
  • Conducts analysis to inform potential business decisions on increasing customer loyalty and profitability.
  • Monitor and improve campaign management processes and systems.
  • Work with Adobe Analytics/Omniture and other web analytics platforms.
  • Be able to extract data from an electronic data warehouse.




  • Bachelor's degree required.  Major in related discipline preferred (Statistics, Marketing, Mathematics, Economics, etc.).
  • Master’s degree and/or 2+ years proven experience in data analysis, market research, web analytics or project management strongly preferred.
  • Fluent in SAS and SQL.
  • Experience in Salesforce and Adobe Analytics.
  • Customer analytics and marketing research experience required.
  • Previous analytic experience in an airline or travel industry environment is highly desired.
  • Detail-oriented and able to produce accurate and timely.
  • Manage and prioritize multiple project requests simultaneously. 



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.


Why Choose LAUNCH?


A team of aviation staffing experts leads LAUNCH. We understand the challenges of finding the top aviation jobs and we focus on linking you with the best openings in the most sought-after locations.

LAUNCH offers you an ACA compliant benefit package including company-sponsored medical insurance with multiple plans to choose from. Our Minimum Essential Coverage is offered to every employee who does not have coverage elsewhere at no cost to you! LAUNCH also offers a 401(k) program with a company match. 



Marketing Analyst Atlanta, GA?



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