Job Title:

Digital Content Project Manager

Job Division:
LAUNCH Professional Jobs - Information Technology
Posting #:

Job Summary:

Digital Content Project Manager



LAUNCH Technical Workforce Solutions is seeking a Digital Content Project Manager for an opportunity in Atlanta, GA.



The Data Management Product Manager will help our Client’s, a major airline, efforts to identify and implement a data management platform (DMP) and own the product usage & democratization following implementation. The role will be instrumental in helping build a cohesive strategy in order to select a DMP and implement it within our Client’s digital ecosystem, including & The Fly Client App.





  • Collaborate with key stakeholders across various divisions to bring business & IT requirements to life throughout the vendor selection, implementation, and beyond.
  • Following implementation, the PM will be responsible for reporting on the impact of the tool in the digital channels and how it ladders back to project goals.
  • Define the DMP strategy and roadmap on an ongoing basis and be a champion for the platform, working to surface new opportunities to help better leverage disparate data assets.
  • This role will be crucial in driving the overall success of the program and continue to proactively provide strategic recommendations to help refine and enhance our efforts to meet goals that ultimately ladder up to Client’s Flight Plan. 





  • 3 – 5 years of experience in the digital media, analytics, or marketing technology landscape with hands-on DMP experience required.
  • Prior experience leading implementation strategy for the tool into web and mobile properties; experience with hands-on, technical implementation of a DMP is a plus.
  • Provide subject matter expertise to internal business and IT teams as well as implementation best practices.
  • Knowledge of JavaScript, Angular, NodeJS, or other JS frameworks preferred.
  • Experience developing customer segmentation strategies and using segmentation to build audiences in partnership with different teams and agencies across marketing channels.
  • Ability to analyze audience data and campaigns in order to identify key insights in conjunction with analytics teams.
  • Partner with internal and agency teams to collaborate on the development of testing capabilities across DMP segments Discover data ecosystem gaps and surface opportunities for collaboration and integration.
  • Partner with key internal and agency teams to lead DMP improvement roadmap.
  • Strong analytical skills including the ability to rapidly learn new data assets.
  • Understanding and experience with various marketing cloud tools such as Salesforce Marketing Cloud or Adobe Marketing/Experience Cloud tools.
  • Build strong working relationships across multiple business groups and IT Teams supporting the initiative to ensure timelines and goals are aligned.



Apply to be condiered for this Digital Content Project Manager Opportunity in Atlanta, GA. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.


Why Choose LAUNCH?

A team of aviation staffing experts leads LAUNCH. We understand the challenges of finding the top aviation jobs and we focus on linking you with the best openings in the most sought-after locations.

LAUNCH offers you an ACA compliant benefit package including company-sponsored medical insurance with multiple plans to choose from. Our Minimum Essential Coverage is offered to every employee who does not have coverage elsewhere at no cost to you! LAUNCH also offers a 401(k) program with a company match. 



Digital Content Project Manager